The term "AI" has become one of the most popular buzzwords in technology. Every week, it seems like another company is making an announcement about how they’ve adopted AI to revolutionise their product. But as someone who works in the rural tech sector, I urge Kiwi farmers to approach these claims with a healthy dose of scepticism.

Farmers are increasingly hands-on with their business finances and recognise the importance of knowing their numbers and managing finances effectively.

In response to struggling wool prices, a third-generation farm at Papanui Estate decided to use some of its wool to produce a fashion and accessory range sold direct to consumers.

For farmers, there should be a strong focus on making carbon reporting as easy as possible, Sally Rutherford argues.

Massey worked collaboratively with us to produce a comprehensive agricultural programmes curriculum, that saw students participate in a range of educational activities that replicated modern agribusiness

Lawyers specialising in the rural sector possess special knowledge and skills. It is important that a farmer engages a legal adviser with rural experience.

Rural accountants possess specialised agri-industry knowledge, crucial for navigating the complexities of legislation and compliance. Your choice of accountant can profoundly impact your farming business

While some farmers have been in the business long enough to have experienced first-hand how the market ebbs and flows over time, for many, including myself, this is the toughest spell we’ve encountered during our farming careers.