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Two of New Zealand’s key rural data organisations - DairyNZ’s DairyBase and Farm Focus - have formed a new partnership that aims to remove data duplication and help provide more timely, useful benchmarking insights for farmers.
Dairy farmers can now connect their Farm Focus account directly with DairyBase, which simplifies data sharing, reduces admin time, and ensures their information contributes to industry-leading benchmarking.
“We know that data duplication can be frustrating for farmers, so this partnership is about making life easier and enables smarter and more timely decisions to be made,” says DairyNZ Head of Economics, Mark Storey.
“Farmers have also told us they want benchmarking to reflect what’s happening now – not what was happening 12 months ago. This is the first step in that journey, as we work on greater partnerships with other key sector organisations.”
“DairyNZ’s Workplace Productivity Survey 2023 report also showed that farmers spend around 1 hour per day doing office work, including data entry, which we want to help reduce.”
DairyBase, New Zealand’s most comprehensive dairy benchmarking platform, has supported thousands of farmers to understand and compare their farm performance for over 20 years. Farm Focus brings more than 40 years of experience in farm financial management, delivering tools built by farmers, for farmers.
“Benchmarking isn’t just numbers, it’s your edge in a tight season,” says Auriga Martin, CEO of Farm Focus.
“Our top farmers use benchmarking to fine-tune performance, spot what’s working, and know when to pivot. We’re excited to make that process easier than ever through this partnership.”
This season, farmers are encouraged to sign up and connect their accounts early, allowing access to early benchmarks reports. Looking ahead, the partnership will also help move from static, annual benchmarking to bi-monthly updates starting in the 2026/27 season - giving farmers more relevant, timely insights to support their planning throughout the year.
Farmers can connect their accounts today and be among the first to benefit from the new benchmarking cycle.
Learn more at dairynz.co.nz/dairybase or farmfocus.co.nz
