Farmers for Farmers

Farm Focus was developed by farmers for farmers – we share your passion for farming.

From the beginning our purpose has been to put farmers in control of their financial goals, by giving them the insights they need to make confident decisions. Over our 40-year history, farmers have continued to be closely involved in the design and development of our software.

Many of our staff are farmers themselves or come from farming families. (Our CEO, Brian Eccles, was Wairarapa Farmer of the Year for 1989!) We encourage our staff to increase their knowledge through farm visits and opportunities to attend Field Days. When you give us a call, you can be confident you’ll be chatting with someone who understands agriculture and knows where you’re coming from.

We love watching farmers grow their business using Farm Focus. With its unique ability to help you look ahead, Farm Focus makes it easy to model “what if” scenarios and evaluate options. We know this is important – farming is a complete lifestyle, not just a job. Farmers face unique challenges such as succession planning, and we’re proud that our customers can rely on Focus to provide them with information they need to help make the big decisions.

Being an active part of the rural community is important to us. We are proud to support organisations such as the Agri-Women’s Development Trust and Rural Support.

Best of all, we love hearing that Farm Focus makes sense to farmers – that’s what we’re here for!

“Focus has been designed for farmers by farmers, so it makes sense to our sector. We are farmers not bookkeepers – having a software management tool that makes sense to us as a group of users is so helpful. The farm management system we use has to align and support the business we run, and Focus does just that.”

– Debbie Win, Sheep and Beef Farmer, Tasman