There's a lot of noise today about Xero's latest New Zealand price increase.
We're not adding to that noise for the sake of it, and we're not writing this to take shots at a competitor. Price changes are part of running software. We get that. But today, accountants and farmers in the agri industry that we serve are thinking about what their software costs them, so it's the right day to say something specific to you, not a general comment on the industry.
I've been thinking about what this moment actually feels like for the accountants who sit in the middle of all of it.
You recommended the products but you're also the one fielding the calls when costs go up again. You're the one re-explaining or trying to justify the value to a client who's already being squeezed. That accumulates. And it changes how practices think about what they put their name behind.
So here's our price promise at Farm Focus - through to 31 March 2027, what our New Zealand customers pay today is what they pay. We're putting that in writing, not as a promotion with an asterisk, but as a commitment.
What this means for farmers or growers
For farmers, this means certainty: the best agri-specific solution out there, with nothing to bolt on. No stitching together extra tools to get proper farm reporting, the kind of add-ons that can cost well over 50% more than what you're paying us.
If you're an accounting practice
The same price promise applies for accounting practices. And when you partner with us, we'll reward that with great discounts as your practice grows. That's all part of our commitment to backing the people who back us.
What this is all about
The numbers matter, but honestly, that's not the main thing I want to say here.
The main thing is: we're not going anywhere, we're not reinventing ourselves every year, and we're not going to make anyone have an awkward conversation with their clients about why their software costs more again.
That feels like the baseline promise a software company should be able to make. We're making it.
Oh, and one more thing: we're here to help if you want to talk it through with an actual human, not a chatbot. Just give us a call during business hours on 0800 888 080 (NZ) or 1800 351 781 (AU).
