Partnership marks a major step toward fully connected farm management across financial and production platforms.
Farm Focus and Mobble have announced a strategic partnership that connects onfarm livestock management with financial performance, reducing data doublehandling and giving farmers greater confidence in the numbers driving their business decisions.
Launched in mid March 2026, the new integration brings together two trusted farm management tools: Mobble’s farm & livestock management platform and Farm Focus’s financial management platform. Livestock events such as births and deaths recorded in Mobble now sync seamlessly with Farm Focus, aligning operational and financial records without extra effort from farmers.
More than a technical integration, this partnership represents a shared commitment to smarter, more connected farming. By linking daily livestock activity with financial outcomes, farmers can see the direct relationship between animal performance and business performance – strengthening both shortterm management decisions and longterm planning.
“Farm data shouldn’t live in silos,” said Marie-Claire Andrews, CEO at Farm Focus. “This partnership makes it easier for farmers to trust their information, understand the impact of every decision, and focus on growing resilient, profitable businesses.”
Jock Lawrence, CEO at Mobble, added, “We want to make sure Mobblers have the best tools for the job - software we’ve vetted ourselves that actually works for farmers. By partnering with Farm Focus, we’re bridging the gap between the paddock and the paperwork. It’s about more than just syncing data - it’s about giving you the confidence that your financial reporting is as accurate as your livestock records.”
Both companies see this collaboration as the first step in a broader digital roadmap designed to deliver trusted, integrated tools for modern sheep and beef farmers in New Zealand and Australia.
About Farm Focus
Farm Focus is farm management software that helps livestock farmers and rural professionals gain clarity and control over their financial performance. Combining practical onfarm insight with powerful reporting and analytics, Farm Focus supports better decisionmaking, streamlined administration, and stronger business outcomes across New Zealand and Australia.
About Mobble
Mobble is simple farm & livestock management built by farmers, for farmers, for improved record keeping, better decision making, and more successful farming. Mobble helps farming businesses stay organised, connected, and confident in their data.
Unique Launch Offer
From now until 1 June, Mobble customers can get 50% off new and additional Farm Focus subscriptions with code: MOBBLE50.
For those Farm Focus customers new to Mobble, enjoy 20% off your first year’s subscription with the code FARMFOCUS20 until April 30, 2026.
Learn more about Mobble here: www.mobble.io
Learn more about Farm Focus here: www.farmfocus.co.nz
