Our story starts back in 1981 when three Wairarapa farmers decided there must be a better way to make informed decisions about the future of a farm business. They wanted a system that could look ahead, to help them with forecasting and financial planning. This was the inspiration behind the development of a system that would improve and influence financial management for farmers nationwide over the coming decades.
From our beginnings with Computer Concepts, through the evolution of Cash Manager, our purpose has remained the same – to put farmers in control of their financial goals. To do this, we know we need to focus on what matters most to farmers.
Over four decades we have built a solid reputation for the quality and reliability of our software products. We now have over 10,000 customers across the sheep, beef and dairy industries. Throughout our company’s history we have been early adopters of new technology, and we continue to set the bar. Our recent move to a cloud-based platform has enabled us to deliver significant ease-of-use and labour-saving benefits, and it ensures that we can continue to provide innovations and integrations to other applications into the future.
In 2021 we celebrated 40 years in business with a new name – Farm Focus – reflecting who we are and what’s important to us. We’re proud of Farm Focus – the most modern, well-engineered, user-friendly farm financial management application in the world. And while our product has evolved and our name has changed, our feet are still firmly on the ground here in Masterton and we remain proud supporters of farmers and the wider rural community.