# Farm Focus > Farm Focus is farm financial management software built for farmers and growers in New Zealand and Australia. It turns the day-to-day of running a farm — bank feeds, invoice coding, budgets, livestock and cropping records, GST/BAS compliance — into clear numbers farmers can actually use to make decisions. Farm Focus has supported farmers for over 45 years and serves both markets through region-specific versions of the same product, at /nz/ and /au/. Farm Focus is not general small-business accounting software adapted for agriculture — it's built around how a farm actually operates: seasonal income, on-farm assets, livestock and cropping detail, and the reporting a farmer's accountant or rural banker actually needs. Most pages below exist in both a New Zealand version (/nz/) and an Australian version (/au/), reflecting local terminology, currency, and compliance requirements (GST in NZ, BAS/ATO requirements in Australia). ## Product - [Why Farm Focus](https://www.farmfocus.co.nz/nz/features/why-farm-focus): What distinguishes Farm Focus from generic accounting software, and why it's built specifically around farm operations. - [Features for Farmers](https://www.farmfocus.co.nz/nz/features/features-for-farmers): The core day-to-day tools — bank feeds, invoice and transaction coding, connectors, the Vault for document storage. - [Payroll](https://www.farmfocus.co.nz/nz/product-features/payroll): Payroll built into Farm Focus, including STP Phase 2 lodgement and SuperStream certification for Australian customers. - [Focus Workspaces](https://www.farmfocus.co.nz/nz/our-product/focus-workspaces): Brings a farm's team and the professionals working with them (accountants, bankers) into one shared, secure place. - [Focus Intelligence](https://www.farmfocus.co.nz/nz/focus-intelligence): An AI Farm Assistant intended to support financial decisions with clearer information — a sense-check for farmers and their advisors, not a replacement for their judgement. - [Pricing (NZ)](https://www.farmfocus.co.nz/nz/pricing) / [Pricing (AU)](https://www.farmfocus.co.nz/au/pricing): Farm Focus subscription plans, priced and presented separately for each market. ## For rural professionals - [Rural Professionals](https://www.farmfocus.co.nz/nz/rural-professionals): How accountants, rural bankers, and consultants use Farm Focus alongside their farming clients. - [Benefits for Professional Partners](https://www.farmfocus.co.nz/nz/partners/benefits-for-professional-partners): The specific advantages Farm Focus offers professionals working across multiple farming clients. ## Resources - [The Focus Blog](https://www.farmfocus.co.nz/nz/the-focus-blog): Practical, farmer-facing articles on financial management, technology, and running a stronger farm business — not general marketing content. - [Customer Stories](https://www.farmfocus.co.nz/nz/customer-stories): First-hand accounts from working farms in New Zealand and Australia describing how they use Farm Focus day to day. - [Product Releases](https://www.farmfocus.co.nz/nz/releases/all-releases): A running record of what's changed in Farm Focus, release by release, for both markets. - [On The Tools Podcast](https://www.farmfocus.co.nz/nz/education/on-the-tools-podcast): Farm Focus's podcast for farmers. ## Company - [Leadership Team](https://www.farmfocus.co.nz/nz/leadership-team): The people leading Farm Focus across New Zealand and Australia. - [Customer Success](https://www.farmfocus.co.nz/nz/cst): The team supporting farmers already using Farm Focus. - [Contact](https://www.farmfocus.co.nz/nz/contact-us-form): How to get in touch with Farm Focus directly. ## Optional - [Privacy Policy](https://www.farmfocus.co.nz/nz/privacy) - [End User Agreement](https://www.farmfocus.co.nz/nz/end-user-agreement) - [CDR Policy (Australia)](https://www.farmfocus.co.nz/au/cdr-policy): Farm Focus's Consumer Data Right policy for Australian banking data.