Welcome to our new board director, Meiken Bassant - Farm Focus

Welcome to our new board director, Meiken Bassant

We’re excited to announce the appointment of Wairarapa local, Meiken Bassant, as independent director of the Farm Focus Board of Directors. Meiken is currently Chief Operating Officer of Optimal Workshop and brings significant experience in the technology and SaaS (software as a service) sector to her role. Meiken joins current directors John Sexton (Chair), Brian Eccles and Richard Toswill on the Board.

‘I’m really looking forward to adding a fresh perspective to the Board, and supporting the CEO, Nicola, and the team,’ says Meiken. ‘I’m keen to help build the future of Farm Focus.’

Farm Focus CEO Nicola Black agrees that Meiken’s experience and expertise will support the growth ambitions of the company, ensuring the best outcomes for its customers.

‘Meiken’s appointment to the Board is a real step forward for us,’ says Nicola. ‘As an independent director, Meiken brings an objective view and coupled with her insight into the SaaS industry, she will ensure that we deliver value to our customers.’

Meiken has more than 20 years of leadership experience in business. Before taking up her role at Optimal Workshop, she spent several years in the executive team at Fire and Emergency New Zealand, including as Director, Business Effectiveness.